Strategic Use of Holiday Promotions to Enhance Player Engagement in Online Casinos
As the global online gambling industry continues its meteoric rise—projected to reach over $100 billion in revenue by 2025 (Statista, 2023)—operators are increasingly leveraging seasonal marketing strategies to differentiate themselves in a saturated market. One such approach is the deployment of tailored promotional campaigns around major holidays, which not only bolsters customer engagement but also fosters loyalty among an increasingly...